“Is it?' Langdon challenged. 'Would you consider Coca-Cola a secret society?”

“Of course not,' the student said.”

“Well, what if you knocked on the door of corporate headquarters and asked for the recipe for classic coke?’”

‘They’d never tell you.”

“Exactly, in order to know Coca-Cola’s deepest secret, you would need to join the company, and eventually rise to the upper echelons of the company, where that information might be shared with you. Then you would be sworn to secrecy.”

Landon nodded and lowered his voice to conspiratorial whisper. “don’t tell anyone, but on the pagan day of the sun god Ra, I kneel at the foot of an ancient instrument of torture and consume ritualistic symbols of blood and flesh.”

The class looked horrified.

Langdon shrugged. “And if any of you care to join me, come to the Harvard chapel on Sunday, kneel beneath the crucifix, and take Holy Communion.”

The class remained silent.

Langdon winked. “Open your minds, my friends. We all fear what we do not understand.”

you know you want this book.